Web Content Management
The Curtin homepage receives 2.2 million visits each year and Curtin’s web presence has evolved to more than 500 websites attracting 8 million visits per year from around the globe.
The Web Content Management (WCM) project, under the now closed Corporate Relations program stream, delivered the new Curtin homepage and central site in July 2016 as well as the Information Architecture for our external web presence and a Web Management Framework recommendation for implementation.
The Curtin homepage and central site is the start of journey delivering the Senior Executive Team (SET) endorsed ‘user-centric’ web presence:
- ‘User-centric’ means we surface our web and digital applications in the right place based on user needs ie external (future students, industry, researchers etc) and internal (current staff and students)
- The Central Site and Homepage is the start of this complex journey delivering external facing content in one place on the legacy platform until the portal platform is available
Deliverables from the WCM Project were :
- Migrate public facing websites to mobile friendly design
- Development of the external facing Information Architecture (IA)* to facilitate new user experience (extensive engagement occurred with the business and TUG**)
- Development of the Web Management Framework which was approved by SET in February 2016 and will be implemented over the remainder of 2016 by CR&D team – refer attached for the Web Management Framework Outline.
- Establish the foundation for enterprise wide web content management system (the Portal project will deliver the platform – IBM Websphere – which is an enterprise wide web content management system as well as offering other digital tools)
*Information Architecture is how the content is organised on the website.
** The Understanding Group (TUG) is a US based world leading company who were engaged to assist with developing the IA for our public facing website, which informs the structure, navigation and content to be presented. Extensive engagement from August 2015 to Feb 2016 with staff, students and future students occurred. This was endorsed by SET.
- Navigation across all devices.
- Streamlined structure and design, enabling visitors an intuitive experience and thereby enhancing Curtin’s online brand positioning.
- Ensure integration with other digital channels or tools.
- The design is based on extensive research and is the beginning of the continual improvement of our web presence.
- Working alongside the Portal Project team the central site and Homepage will be migrated to the Portal platform in 2017.
- Web Management Framework to be implemented in 2016 including website audit completion to inform:
- the Student and Staff IA (both internal and external facing) is being delivered in 2016
- what websites exist to enable web content migration planning for 2017 into the new Staff and Student IA in the Portal. (web content migration for 2016 into the Portal is HR content only into an interim HR Information Architecture. Relevant web content residing on legacy platforms will need to be migrated by the business with help from the project team in 2017. After content migration to the Portal the legacy sites will be decommissioned along with the non-relevant content sites in existence.)
- who the content owners and the key roles of author, approver and publisher (for training and ownership of site migration)